Digital Treatment & Care - Slovenia

The Digital Treatment & Care market in Slovenia is projected to witness a significant growth in revenue, reaching US$23.91m in 2024.
This growth is expected to continue at an annual rate of 7.68% (CAGR 2024-2029), resulting in a projected market volume of US$34.62m by 2029.
In terms of user penetration, it is estimated to be 15.23% in 2024 and is expected to increase to 18.89% by 2029.
The average revenue per user (ARPU) is projected to be US$74.10.
In comparison to other countries, United States is expected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
Slovenia is witnessing a surge in digital treatment and care solutions, with an emphasis on personalized patient experiences.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Slovenia is experiencing significant growth and development, driven by various factors influencing the adoption of digital health solutions in the country.

Customer preferences: Slovenian consumers are increasingly turning to digital treatment and care options due to the convenience and accessibility they offer. The demand for digital solutions such as medication checker apps, online pharmacies, and smart health devices is rising as customers seek more control over their healthcare management. Additionally, the younger tech-savvy population in Slovenia is driving the adoption of digital therapeutics and health monitoring tools.

Trends in the market: In Slovenia, there is a noticeable trend towards the use of smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors. These devices allow individuals to track and manage their health conditions more effectively, leading to a growing market for such products. Moreover, the increasing popularity of contraception/fertility apps and social alarms indicates a shift towards preventive and proactive healthcare measures among Slovenian consumers.

Local special circumstances: Slovenia's healthcare system is characterized by a strong emphasis on primary care and preventive medicine. This focus on early intervention and disease prevention aligns well with the growing trend of digital treatment and care solutions in the country. Additionally, the government's initiatives to promote digital health technologies and telemedicine services further contribute to the adoption of digital solutions in Slovenia.

Underlying macroeconomic factors: The overall economic stability and increasing disposable income levels in Slovenia play a crucial role in driving the growth of the Digital Treatment & Care market. As more consumers have the financial means to invest in healthcare products and services, the demand for digital treatment and care solutions is expected to continue to rise. Additionally, the supportive regulatory environment and technological infrastructure in Slovenia create a conducive ecosystem for the development and adoption of digital health innovations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.