Digital Treatment & Care - Saudi Arabia

The Digital Treatment & Care market in Saudi Arabia is projected to witness a significant growth in revenue, reaching US$914.20m by 2024.
This growth is expected to continue at an annual rate of 11.69%, resulting in a projected market volume of US$1.59bn by 2029.
In terms of user penetration, it is estimated to be 15.77% in 2024 and is forecasted to increase to 18.23% by 2029.
This indicates a growing adoption of digital treatment and care services among the population of Saudi Arabia.
The average revenue per user (ARPU) is anticipated to be US$154.70, showcasing the potential for generating substantial revenue from each user in the market.
When compared globally, United States is expected to generate the highest revenue in the digital treatment and care market, amounting to US$29.91bn in 2024.
This highlights the dominance of the United States in terms of market share and revenue generation in this market.
In Saudi Arabia, the digital treatment and care market is experiencing rapid growth due to government initiatives and increasing adoption of telemedicine services.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Saudi Arabia is experiencing significant growth and development, driven by changing customer preferences, technological advancements, and local special circumstances.

Customer preferences: Customers in Saudi Arabia are increasingly turning to digital solutions for their treatment and care needs. The convenience and accessibility offered by digital platforms such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices are becoming more appealing to the tech-savvy population. With the rise of chronic diseases in the region, there is a growing demand for digital therapeutics to manage these conditions effectively.

Trends in the market: One noticeable trend in the Saudi Arabian market is the increasing adoption of smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices allow individuals to monitor their health parameters in real-time and provide valuable data to healthcare providers for better diagnosis and treatment. Additionally, the use of social alarms for the elderly population is gaining traction as families seek innovative ways to ensure the safety and well-being of their loved ones.

Local special circumstances: Saudi Arabia's healthcare system is undergoing a transformation with the government's Vision 2030 initiative, which aims to enhance the quality of healthcare services in the country. As part of this initiative, there is a strong emphasis on leveraging technology to improve healthcare outcomes and patient experiences. This focus on digital innovation is driving the adoption of digital treatment and care solutions across the country.

Underlying macroeconomic factors: The growing population, increasing prevalence of chronic diseases, and rising healthcare costs are key macroeconomic factors shaping the Digital Treatment & Care market in Saudi Arabia. As the population ages and lifestyle-related diseases become more prevalent, there is a greater need for innovative and cost-effective healthcare solutions. The government's support for digital health initiatives and the presence of a tech-savvy population are further fueling the growth of the market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.