Digital Fitness & Well-Being - Saudi Arabia

The Digital Fitness & Well-Being market in Saudi Arabia is projected to reach a revenue of US$376.50m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.93%, resulting in a projected market volume of US$526.50m by 2029.
The user penetration is forecasted to be 22.09% in 2024 and is expected to increase to 26.07% by 2029.
The average revenue per user (ARPU) is projected to be US$45.49.
In a global context, United States is anticipated to generate the highest revenue with US$14.82bn in 2024.
Saudi Arabia is experiencing a surge in demand for digital fitness and well-being solutions to address the growing health consciousness among its tech-savvy population.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Saudi Arabia is experiencing significant growth and development.

Customer preferences: Customers in Saudi Arabia are increasingly turning to digital fitness and well-being solutions due to the convenience and accessibility they offer. With busy lifestyles and a growing awareness of the importance of health and wellness, individuals are seeking online doctor consultations and digital treatment options to manage their well-being more efficiently.

Trends in the market: One of the key trends in the Digital Fitness & Well-Being market in Saudi Arabia is the rising popularity of fitness apps and online workout programs. As more people prioritize their health, they are looking for virtual solutions that allow them to exercise and stay active from the comfort of their homes. Additionally, the demand for online doctor consultations is on the rise, especially in remote areas where access to healthcare facilities may be limited.

Local special circumstances: In Saudi Arabia, cultural norms and regulations play a significant role in shaping the Digital Fitness & Well-Being market. The country's conservative values influence the types of services and content that are acceptable in the market. Providers must navigate these cultural sensitivities while offering innovative digital solutions to meet the evolving needs of consumers.

Underlying macroeconomic factors: The rapid digital transformation taking place in Saudi Arabia is a key driver of growth in the Digital Fitness & Well-Being market. The government's Vision 2030 initiative, which aims to diversify the economy and promote technology adoption, has created a conducive environment for digital health solutions to thrive. Additionally, the increasing smartphone penetration and internet connectivity in the country have made it easier for consumers to access digital fitness and well-being services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.