Digital Treatment & Care - Rwanda

The Digital Treatment & Care market in Rwanda is projected to reach a revenue of US$12.98m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 7.18%, resulting in a projected market volume of US$18.36m by 2029.
The user penetration is expected to be 5.48% in 2024 and is projected to increase to 6.33% by 2029.
The average revenue per user (ARPU) is expected to amount to US$16.42.
In a global comparison, United States is anticipated to generate the most revenue with US$29.91bn in 2024.
Rwanda's digital health market is witnessing a surge in telemedicine platforms, enabling remote consultation and treatment for underserved populations.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Rwanda is witnessing significant growth and development in various segments such as contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms, as well as Digital Therapeutics.

Customer preferences: In Rwanda, there is a growing preference for digital solutions in healthcare due to increased access to smartphones and the internet. Consumers are increasingly seeking convenient and cost-effective ways to manage their health and well-being, leading to a rise in the adoption of digital treatment and care solutions. The younger population, in particular, is driving the demand for tech-enabled healthcare services.

Trends in the market: One notable trend in the Rwandan market is the increasing popularity of contraception/fertility apps among women of reproductive age. These apps offer a discreet and convenient way to track menstrual cycles, ovulation, and fertility windows, empowering women to take control of their reproductive health. Additionally, the demand for online pharmacies is on the rise, providing consumers with easy access to a wide range of medications and healthcare products delivered to their doorstep.

Local special circumstances: Rwanda's healthcare system has undergone significant improvements in recent years, with a focus on expanding access to quality healthcare services for all citizens. The government has been actively promoting the use of technology in healthcare delivery, leading to a conducive environment for the growth of the digital treatment and care market. Additionally, the country's young and tech-savvy population is quick to adopt digital innovations, further driving the demand for digital health solutions.

Underlying macroeconomic factors: Rwanda's stable economic growth and increasing disposable income levels are playing a key role in the expansion of the digital treatment and care market. As more Rwandans have the financial means to invest in their health and well-being, the demand for digital healthcare solutions is expected to continue growing. Moreover, the government's focus on digital infrastructure development and innovation is creating opportunities for digital health startups and companies to thrive in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.