Digital Treatment & Care - Papua New Guinea

Papua New Guinea

The revenue of the Digital Treatment & Care market in Papua New Guinea is forecasted to reach US$14.51m in 2024.
It is projected to experience an annual growth rate (CAGR 2024-2029) of 15.43%, resulting in a market volume of US$29.73m by 2029.
The user penetration is expected to be 4.78% in 2024 and is anticipated to reach 7.59% by 2029.
The average revenue per user (ARPU) is estimated to be US$28.89.
In comparison to other countries worldwide, United States is expected to generate the highest revenue, amounting to US$29,910.00m in 2024.
Papua New Guinea has seen a growing demand for digital treatment and care solutions, revolutionizing healthcare access for its remote and underserved population.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Papua New Guinea is experiencing a gradual but steady growth, driven by increasing awareness and adoption of digital health solutions in the country.

Customer preferences: Customers in Papua New Guinea are showing a growing interest in digital treatment and care solutions such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. The convenience, accessibility, and potential cost savings associated with these digital tools are appealing to the tech-savvy population in the country.

Trends in the market: One of the notable trends in the Papua New Guinea market is the rising popularity of online pharmacies, offering a wide range of medications and healthcare products delivered directly to the customers' doorsteps. This trend is particularly beneficial for individuals living in remote areas with limited access to traditional brick-and-mortar pharmacies. Additionally, the increasing use of smart health devices like thermometers, blood glucose meters, and blood pressure monitors is enabling individuals to monitor their health conditions more effectively and proactively.

Local special circumstances: Papua New Guinea's geographically diverse landscape and scattered population present unique challenges for the healthcare system. The limited healthcare infrastructure in remote areas makes it difficult for individuals to access traditional healthcare services. As a result, digital treatment and care solutions are bridging the gap by providing remote consultations, medication delivery, and health monitoring tools to the underserved population.

Underlying macroeconomic factors: The gradual economic development in Papua New Guinea is contributing to the growth of the digital treatment and care market. As the country's economy expands, more individuals are gaining access to smartphones and the internet, enabling them to explore and utilize digital health solutions. Additionally, the government's efforts to improve healthcare services and promote telemedicine initiatives are creating a conducive environment for the adoption of digital treatment and care technologies in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.