Digital Treatment & Care - Morocco

The Digital Treatment & Care market in Morocco is projected to reach revenue of US$105.80m in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.14%, resulting in a projected market volume of US$156.40m by 2029.
The user penetration is estimated to be 10.26% in 2024 and is anticipated to increase to 12.16% by 2029.
The average revenue per user (ARPU) is expected to be US$26.98.
In comparison to other countries, United States is projected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
In Morocco, the digital treatment and care market is rapidly growing, with an increasing number of healthcare providers adopting digital solutions to improve patient outcomes and access to care.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Morocco is showing promising growth and development in various sub-markets.

Customer preferences: In Morocco, there is a growing preference for digital solutions in healthcare, driven by the increasing penetration of smartphones and internet connectivity. Consumers are seeking convenient and accessible ways to manage their health and well-being, leading to a rise in the adoption of digital treatment and care solutions.

Trends in the market: One notable trend in the Moroccan market is the increasing popularity of medication checker apps and online pharmacies. These digital tools provide users with easy access to information about medications and enable them to purchase healthcare products online. The convenience and efficiency offered by these platforms are appealing to consumers looking for quick and reliable healthcare solutions. Moreover, there is a rising demand for smart thermometers and smart blood pressure meters in Morocco. These connected devices allow users to monitor their health parameters easily and accurately, providing valuable data for both individuals and healthcare professionals. The trend towards proactive health management is driving the adoption of these digital health tools in the country.

Local special circumstances: Morocco's healthcare system is experiencing a shift towards digitization, with the government implementing initiatives to promote the use of technology in healthcare delivery. This focus on digital transformation is creating a conducive environment for the growth of the Digital Treatment & Care market in the country. Additionally, the increasing awareness about the importance of preventive healthcare is driving the demand for digital therapeutics and monitoring devices in Morocco.

Underlying macroeconomic factors: The growing middle-class population in Morocco, coupled with rising disposable incomes, is contributing to the expansion of the Digital Treatment & Care market. As consumers become more health-conscious and tech-savvy, the demand for digital health solutions is expected to continue on an upward trajectory. Furthermore, the government's efforts to improve healthcare infrastructure and services are creating opportunities for digital health companies to establish a presence in the Moroccan market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.