Digital Treatment & Care - Lebanon

The Digital Treatment & Care market in Lebanon is projected to reach a revenue of US$15.72m in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 9.51%, resulting in a projected market volume of US$24.76m by 2029.
The user penetration in Lebanon is expected to be 13.57% in 2024 and is projected to reach 17.82% by 2029.
The average revenue per user (ARPU) is expected to be US$22.20.
In global comparison, United States is anticipated to generate the highest revenue, with US$29.91bn in 2024.
Lebanon's digital treatment & care market is witnessing a surge in telemedicine adoption, bridging the gap between patients and healthcare providers.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Lebanon is witnessing significant growth and development across various sub-markets including contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms.

Customer preferences: Customers in Lebanon are increasingly gravitating towards digital solutions for treatment and care due to the convenience and accessibility they offer. With busy lifestyles and growing awareness about healthcare, there is a rising demand for digital tools that can provide quick and efficient healthcare services at the fingertips of the consumers.

Trends in the market: In Lebanon, there is a noticeable trend towards the adoption of medication checker apps and online pharmacies. These digital platforms provide users with the ability to check for drug interactions, side effects, and proper dosages, ensuring safe and effective medication management. Additionally, the use of smart thermometers, blood glucose meters, and blood pressure meters is on the rise as individuals seek to monitor their health parameters regularly from the comfort of their homes.

Local special circumstances: One of the key factors driving the growth of the Digital Treatment & Care market in Lebanon is the increasing penetration of smartphones and internet connectivity. With a tech-savvy population that is eager to embrace digital innovations, the market for healthcare apps and devices is expanding rapidly. Moreover, the ongoing COVID-19 pandemic has further accelerated the adoption of digital health solutions as people look for remote ways to manage their health and well-being.

Underlying macroeconomic factors: The healthcare sector in Lebanon is facing challenges such as limited access to quality healthcare services and rising healthcare costs. In this context, digital treatment and care solutions present a cost-effective alternative for both consumers and healthcare providers. The government's initiatives to promote digital health technologies and telemedicine services are also contributing to the growth of the market. Additionally, the presence of a young and tech-savvy population in Lebanon is driving the demand for innovative digital healthcare solutions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.