Digital Treatment & Care - Ivory Coast

The Digital Treatment & Care market in Ivory Coast is projected to reach a revenue of US$63.58m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 7.07%, resulting in a projected market volume of US$89.47m by 2029.
The user penetration is anticipated to be 6.44% in 2024 and is expected to increase to 7.21% by 2029.
The average revenue per user (ARPU) is projected to be US$33.34.
When compared globally, United States is expected to generate the most revenue, with US$29.91bn in 2024.
Ivory Coast is experiencing a surge in telemedicine platforms, allowing remote access to healthcare professionals for digital treatment and care.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Ivory Coast is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Ivory Coast are increasingly turning to digital solutions for treatment and care, seeking convenience, accessibility, and efficiency in managing their health. The rising adoption of smartphones and internet connectivity has made digital healthcare services more accessible to a larger population.

Trends in the market: In Ivory Coast, there is a growing demand for contraception/fertility apps as individuals seek more control over family planning. Medication checker apps are also gaining popularity as people become more health-conscious and look for tools to ensure the safety and effectiveness of their medications. Online pharmacies are becoming a preferred choice for purchasing medications due to the convenience of doorstep delivery and competitive pricing. Additionally, the use of smart thermometers, blood glucose meters, and blood pressure meters is on the rise as people become more proactive in monitoring their health parameters. Social alarms are also seeing increased adoption, especially among the elderly population and individuals with chronic conditions, providing them with a sense of security and immediate assistance when needed.

Local special circumstances: Ivory Coast's healthcare system faces challenges such as limited access to healthcare facilities in rural areas, shortage of healthcare professionals, and high out-of-pocket expenses for medical services. The adoption of digital treatment and care solutions helps bridge some of these gaps by providing remote access to healthcare services, enabling self-monitoring of health conditions, and facilitating timely intervention in emergencies.

Underlying macroeconomic factors: The economic growth in Ivory Coast, coupled with increasing investments in healthcare infrastructure and technology, is driving the expansion of the digital treatment and care market. Government initiatives to promote digital health solutions and improve healthcare accessibility are also contributing to the market growth. Furthermore, the young and tech-savvy population in Ivory Coast is embracing digital innovations in healthcare, creating a conducive environment for the development of the digital treatment and care market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.