Digital Treatment & Care - Ireland

The Digital Treatment & Care market in Ireland is projected to reach a revenue of US$108.70m by 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 12.30%, resulting in a projected market volume of US$194.00m by 2029.
The user penetration in Ireland is estimated to be 29.03% in 2024 and is expected to increase to 44.66% by 2029.
The average revenue per user (ARPU) is projected to be US$73.55.
In global comparison, United States is expected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
Ireland's digital health market is experiencing a surge in innovative digital treatment and care solutions, revolutionizing healthcare delivery and improving patient outcomes.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Ireland is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Ireland are increasingly turning to digital solutions for treatment and care, seeking convenience, accessibility, and personalized options. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, and smart health monitoring devices is on the rise as individuals prioritize proactive healthcare management.

Trends in the market: In Ireland, there is a notable trend towards the adoption of smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors. These devices offer users the ability to track their health metrics easily and accurately, providing valuable data for both individuals and healthcare providers. Additionally, social alarms are gaining popularity among the elderly population, enabling them to live independently while having access to immediate assistance when needed.

Local special circumstances: Ireland's healthcare system is undergoing digital transformation, with initiatives to integrate technology into patient care and management. The government's support for digital health solutions, coupled with a tech-savvy population, creates a conducive environment for the growth of the Digital Treatment & Care market in the country. Moreover, the increasing focus on telemedicine and remote patient monitoring further drives the demand for digital healthcare services in Ireland.

Underlying macroeconomic factors: The growing healthcare expenditure in Ireland, coupled with an aging population and rising chronic disease burden, underscores the importance of efficient and cost-effective healthcare solutions. Digital Treatment & Care offerings present an opportunity to improve healthcare outcomes, reduce healthcare costs, and enhance overall patient experience. Additionally, the emphasis on preventive healthcare and wellness further propels the adoption of digital health tools and services in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.