Digital Health - Ireland | Statista Market Forecast

In 2024, the projected revenue in the Digital Health market in Ireland is expected to reach US$384.30m.
It is anticipated that the market will experience an annual growth rate (CAGR 2024-2029) of 9.90%, resulting in a projected market volume of US$616.00m by 2029.
The average revenue per user (ARPU) is projected to be US$83.40.
When compared globally, United States is expected to generate the highest revenue in the Digital Health market, amounting to US$47.12bn in 2024.
Among the various markets, Digital Fitness & Well-Being is projected to be the largest, with a total revenue value of US$204.90m in 2024.
Ireland is emerging as a leading hub for digital health innovation, with a growing ecosystem of startups and a supportive government framework.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Ireland is experiencing significant growth and evolution, driven by various factors influencing consumer behavior and healthcare trends in the country.

Customer preferences: Consumers in Ireland are increasingly seeking convenient and accessible healthcare solutions, leading to a growing demand for digital fitness and well-being platforms, online doctor consultations, and digital treatment and care services. The convenience of accessing healthcare services remotely, coupled with the ability to track and manage health and fitness goals digitally, is appealing to tech-savvy Irish consumers.

Trends in the market: In Ireland, there is a noticeable trend towards integrating digital health solutions into traditional healthcare practices. Digital fitness and well-being apps are gaining popularity among individuals looking to monitor their physical activity, nutrition, and overall wellness. Online doctor consultations are becoming more common, especially for non-emergency medical issues, providing a quick and efficient way for patients to receive medical advice. Additionally, digital treatment and care services are being utilized to manage chronic conditions and provide ongoing support to patients outside of traditional healthcare settings.

Local special circumstances: Ireland's healthcare system faces challenges such as long wait times for doctor appointments and limited access to specialized care in rural areas. As a result, digital health solutions offer a promising alternative for patients seeking timely and convenient healthcare services. The country's strong focus on technology and innovation, as evidenced by its thriving tech industry, creates a favorable environment for the adoption of digital health solutions in Ireland.

Underlying macroeconomic factors: The growing adoption of digital health technologies in Ireland is also influenced by macroeconomic factors such as increasing healthcare costs, an aging population, and the need for more efficient healthcare delivery systems. Digital health solutions have the potential to reduce healthcare expenses, improve patient outcomes, and address healthcare disparities across different regions in Ireland. As the country continues to prioritize healthcare innovation and technology, the Digital Health market is expected to expand further to meet the evolving needs of consumers and healthcare providers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.