Digital Treatment & Care - Iraq | Statista Market Forecast

The Digital Treatment & Care market in Iraq is projected to reach a revenue of US$95.52m by 2024.
This market is expected to experience an annual growth rate (CAGR 2024-2029) of 11.30%, resulting in a projected market volume of US$163.10m by 2029.
The user penetration rate is anticipated to be 10.93% in 2024 and is expected to increase to 12.95% by 2029.
The average revenue per user (ARPU) is projected to be US$18.79.
In a global comparison, United States is expected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
Iraq is seeing a surge in digital treatment and care services, as the country embraces technology to improve healthcare access and delivery.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Iraq is showing promising developments in various sub-markets.

Customer preferences: Customers in Iraq are increasingly turning to digital solutions for healthcare needs, driven by convenience, accessibility, and the desire for more personalized care. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms is on the rise. Consumers are seeking ways to manage their health more efficiently and proactively, leading to a growing interest in digital treatment and care options.

Trends in the market: In Iraq, there is a noticeable trend towards the adoption of digital therapeutics and healthcare technologies. Contraception/fertility apps are gaining popularity among women looking for convenient and discreet ways to track their reproductive health. Medication checker apps are also seeing increased usage as people seek reliable information about their prescriptions. The online pharmacy sector is expanding to cater to the growing demand for prescription medications and health products delivered directly to customers' doorsteps. Moreover, smart health devices like thermometers, blood glucose meters, and blood pressure monitors are becoming essential tools for individuals monitoring their health conditions at home. The market for social alarms is also growing as the elderly population looks for ways to stay connected and receive help in case of emergencies.

Local special circumstances: Iraq's healthcare system faces challenges such as limited access to quality healthcare services in certain regions, shortage of medical professionals, and infrastructure constraints. These factors are driving the adoption of digital treatment and care solutions as they offer a way to bridge the gap and provide essential healthcare services to underserved populations. The increasing internet penetration and smartphone usage in Iraq are also contributing to the growth of the digital healthcare market, making it easier for people to access medical information and services online.

Underlying macroeconomic factors: The improving economic conditions in Iraq are supporting the growth of the digital treatment and care market. As disposable incomes rise, individuals are more willing to invest in their health and explore digital healthcare options. Additionally, government initiatives to modernize the healthcare sector and encourage innovation are creating a conducive environment for the development of digital health solutions. These macroeconomic factors are expected to further drive the expansion of the digital treatment and care market in Iraq.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.