Digital Treatment & Care - Indonesia

The Digital Treatment & Care market in Indonesia is set to achieve a significant milestone, with projected revenue reaching US$1.50bn by 2024.
This forecasted figure indicates a promising future for the industry within the country.
Moreover, the market is expected to experience a steady growth rate of 10.58% annually from 2024 to 2029, resulting in a projected market volume of US$2.49bn by the end of the period.
Indonesia's user penetration in the Digital Treatment & Care market is predicted to be 12.41% in 2024, indicating a portion of the population that utilizes these services.
However, this figure is expected to rise significantly to 16.60% by 2029, showcasing the increasing adoption and acceptance of digital healthcare solutions among the Indonesian population.
The average revenue per user (ARPU) is estimated to be US$43.36, highlighting the value placed on digital treatment and care services in Indonesia.
This figure illustrates the amount of revenue generated per user, indicating the potential profitability of the market.
In comparison to other countries worldwide, United States is projected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
This figure demonstrates the significant market presence and financial success of the United States in this industry.
Indonesia is experiencing a rapid increase in the adoption of digital treatment and care solutions, revolutionizing healthcare accessibility and delivery in the country.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Indonesia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In Indonesia, there is a growing trend towards digital health solutions, including contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. Customers are increasingly looking for convenient and accessible ways to manage their health and well-being, leading to a rise in the adoption of these digital tools.

Trends in the market: One key trend in the Indonesian market is the increasing use of contraception/fertility apps among women of reproductive age. These apps provide valuable insights into menstrual cycles, ovulation tracking, and fertility windows, empowering women to make informed decisions about their reproductive health. Additionally, the popularity of online pharmacies is on the rise, offering a wide range of medications and healthcare products delivered directly to customers' doorsteps.

Local special circumstances: Indonesia's vast archipelago and diverse population present unique challenges and opportunities for the Digital Treatment & Care market. With a large number of remote and underserved communities, digital health solutions play a crucial role in bridging the healthcare gap and improving access to essential services. The government's push towards universal healthcare coverage also creates a favorable environment for the adoption of digital therapeutics and care technologies.

Underlying macroeconomic factors: The increasing smartphone penetration and internet connectivity in Indonesia are key drivers of the digital health market's growth. As more Indonesians gain access to mobile devices and online platforms, the demand for digital treatment and care solutions is expected to surge. Additionally, the rising healthcare expenditure and focus on preventive care further propel the adoption of digital tools that enable proactive health management and monitoring.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.