Digital Treatment & Care - Greece

Greece

The Digital Treatment & Care market in Greece is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$200.20m by 2024.
Furthermore, the market is anticipated to exhibit a steady annual growth rate (CAGR 2024-2029) of 8.37%, resulting in a projected market volume of US$299.20m by 2029.
In terms of user penetration, it is estimated that 14.34% of the population will be utilizing digital treatment and care services in 2024.
This figure is expected to rise to 17.90% by 2029, indicating a growing acceptance and adoption of these services among the Greek population.
The average revenue per user (ARPU) in the Greek market is projected to be US$135.50.
This metric provides insights into the financial value generated per user, highlighting the potential for revenue growth within the market.
When compared globally, United States is expected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, United States is predicted to generate a revenue of US$29,910.00m, further emphasizing its dominance in this sector.
In Greece, the digital treatment and care market is rapidly expanding, with an increasing number of healthcare providers adopting digital solutions to improve patient outcomes.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Greece is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Consumers in Greece are increasingly turning to digital solutions in healthcare, seeking convenience, accessibility, and personalized care. The demand for digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices is on the rise. Patients are looking for ways to manage their health more efficiently and proactively, leading to a growing interest in digital therapeutics and remote monitoring tools.

Trends in the market: In Greece, there is a noticeable trend towards the adoption of smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices offer users the ability to track their health metrics easily and share the data with healthcare providers for better monitoring and management of chronic conditions. Additionally, the use of social alarms for emergency assistance is gaining traction among the elderly population and individuals with specific health needs, contributing to the overall growth of the digital treatment and care market in Greece.

Local special circumstances: One of the key factors influencing the digital treatment and care market in Greece is the country's healthcare system. With the increasing pressure on healthcare resources and the need to improve efficiency and outcomes, there is a growing emphasis on leveraging digital solutions to enhance patient care delivery. The government and healthcare providers are exploring ways to integrate digital technologies into the existing healthcare infrastructure to improve access to healthcare services and optimize treatment outcomes.

Underlying macroeconomic factors: The macroeconomic landscape in Greece, including factors such as healthcare spending, technological infrastructure, and regulatory environment, plays a crucial role in shaping the digital treatment and care market. Despite economic challenges, the country is witnessing investments in healthcare technology and digital health initiatives to modernize the healthcare sector and address the evolving needs of the population. As the digital treatment and care market continues to evolve, collaborations between technology companies, healthcare providers, and regulatory bodies will be essential to drive innovation and ensure the successful integration of digital health solutions into the Greek healthcare system.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.