App - Greece
Greece- In 2022, the projected total revenue in the App market in Greece is expected to reach US$326.00m.
- This represents a significant growth potential for the country.
- Furthermore, the market is projected to continue growing with an annual growth rate of 8.36% (CAGR 2022-2027), resulting in a projected market volume of US$518.30m by 2027.
- This indicates a positive trend in the Greek App market.
- Specifically, in-app purchase (IAP) revenue is projected to reach US$99.12m in 2022.
- This demonstrates the increasing popularity of in-app purchases among Greek consumers.
- Additionally, paid app revenue is estimated to reach US$7.00m in 2022, indicating a willingness among Greek users to pay for premium apps.
- Furthermore, advertising revenue in the Greek App market is projected to reach US$219.80m in 2022.
- This highlights the importance of advertising as a revenue stream in the Greek App market.
- In terms of user engagement, the number of downloads in the Greek App market is projected to reach 270.70m downloads in 2022.
- This signifies a high level of interest and engagement among Greek users.
- Currently, the average revenue per download in Greece is expected to amount to US$1.20.
- This metric provides insights into the monetization potential of each download in the Greek App market.
- When comparing in Greece to other countries, it is noteworthy that China generates the highest revenue in the App market, with an estimated US$162.90bn in 2022.
- This data underscores China's dominance in the global App market.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
