App - Greece

Greece

In 2022, the projected total revenue in the App market in Greece is expected to reach US$326.00m.
This represents a significant growth potential for the country.
Furthermore, the market is projected to continue growing with an annual growth rate of 8.36% (CAGR 2022-2027), resulting in a projected market volume of US$518.30m by 2027.
This indicates a positive trend in the Greek App market.
Specifically, in-app purchase (IAP) revenue is projected to reach US$99.12m in 2022.
This demonstrates the increasing popularity of in-app purchases among Greek consumers.
Additionally, paid app revenue is estimated to reach US$7.00m in 2022, indicating a willingness among Greek users to pay for premium apps.
Furthermore, advertising revenue in the Greek App market is projected to reach US$219.80m in 2022.
This highlights the importance of advertising as a revenue stream in the Greek App market.
In terms of user engagement, the number of downloads in the Greek App market is projected to reach 270.70m downloads in 2022.
This signifies a high level of interest and engagement among Greek users.
Currently, the average revenue per download in Greece is expected to amount to US$1.20.
This metric provides insights into the monetization potential of each download in the Greek App market.
When comparing in Greece to other countries, it is noteworthy that in China generates the highest revenue in the App market, with an estimated US$162.90bn in 2022.
This data underscores in China's dominance in the global App market.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.