Digital Treatment & Care - El Salvador

The revenue in the Digital Treatment & Care market of El Salvador is projected to reach US$22.50m by 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 9.48%, resulting in a projected market volume of US$35.40m by 2029.
The user penetration in El Salvador is estimated to be 10.06% in 2024 and is expected to increase to 12.59% by 2029.
The average revenue per user (ARPU) in El Salvador is expected to be US$34.96.
In global comparison, United States is anticipated to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
El Salvador is embracing digital treatment and care solutions, revolutionizing the healthcare sector and enhancing access to remote medical services.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in El Salvador is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Consumers in El Salvador are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and affordability. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms, is on the rise. These digital tools offer individuals the ability to take control of their health and well-being from the comfort of their homes.

Trends in the market: One notable trend in the Digital Treatment & Care market in El Salvador is the growing popularity of online pharmacies. With the convenience of ordering medications online and having them delivered to their doorstep, consumers are increasingly opting for this hassle-free option. Additionally, the use of smart health devices is gaining traction as people become more health-conscious and proactive about monitoring their vital signs. The availability of contraception/fertility apps is also empowering individuals to manage their reproductive health effectively.

Local special circumstances: In El Salvador, the healthcare infrastructure faces challenges such as limited access to healthcare facilities in remote areas and long waiting times. As a result, digital treatment and care solutions are bridging the gap by providing virtual consultations, medication delivery services, and remote monitoring options. This is particularly beneficial for individuals who may have difficulty accessing traditional healthcare services due to geographical constraints or mobility issues.

Underlying macroeconomic factors: The increasing penetration of smartphones and the internet in El Salvador is a key driver of the growth of the Digital Treatment & Care market. As more people gain access to these technologies, the adoption of digital health solutions becomes more widespread. Moreover, the government's initiatives to promote telemedicine and digital healthcare services are creating a supportive environment for the expansion of the market. Overall, the combination of changing consumer preferences, technological advancements, and supportive policies is propelling the Digital Treatment & Care market forward in El Salvador.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.