Digital Treatment & Care - BRICS

BRICS

The Digital Treatment & Care market in BRICS is projected to reach a revenue of US$31.82bn in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.37%, resulting in a projected market volume of US$47.56bn by 2029.
The user penetration rate is anticipated to be 19.99% in 2024 and is projected to reach 27.06% by 2029.
The average revenue per user (ARPU) is expected to be US$48.28.
In terms of global comparison, United States is expected to generate the highest revenue, amounting to US$29,910.00m in 2024.
In Brazil, the digital treatment and care market is rapidly expanding, driven by a growing demand for telemedicine services and digital health platforms.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in BRICS countries is witnessing significant growth and development, with various sub-markets such as contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms gaining traction in the region.

Customer preferences: Customers in BRICS countries are increasingly turning to digital solutions for their treatment and care needs due to the convenience, accessibility, and cost-effectiveness offered by these technologies. The younger population, in particular, is more inclined towards using digital platforms for managing their health and wellness.

Trends in the market: In Brazil, there is a growing demand for contraception/fertility apps as more women seek personalized and convenient ways to track their reproductive health. Medication checker apps are also becoming popular in Russia, where consumers are looking for tools to ensure the safety and accuracy of their medication intake. Online pharmacies are gaining momentum in India, driven by the ease of ordering medications online and having them delivered to their doorstep. Smart health devices like thermometers, blood glucose meters, and blood pressure monitors are seeing increased adoption in China, as the population becomes more health-conscious and proactive in monitoring their vital signs. Social alarms are becoming prevalent in South Africa, providing elderly and vulnerable populations with a sense of security and quick access to assistance when needed.

Local special circumstances: Each BRICS country has its unique healthcare challenges and infrastructural limitations, which are influencing the growth of the Digital Treatment & Care market in the region. For instance, in India, the vast population and limited healthcare resources are driving the adoption of online pharmacies and digital health solutions to bridge the gap in healthcare access. In Brazil, the focus on women's health and reproductive rights is fueling the demand for contraception/fertility apps that offer personalized insights and support. Russia's aging population is driving the need for medication checker apps to prevent medication errors and improve medication adherence among the elderly.

Underlying macroeconomic factors: The macroeconomic landscape in BRICS countries, characterized by rapid urbanization, increasing disposable incomes, and technological advancements, is creating a conducive environment for the growth of the Digital Treatment & Care market. Rising internet penetration rates and smartphone usage across the region are enabling greater access to digital health solutions. Additionally, government initiatives and investments in healthcare infrastructure are further propelling the adoption of digital technologies in the healthcare sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.