Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - BRICS

BRICS

The Health & Wellness Coaching market in BRICS is predicted to achieve a revenue of US$5,625.00m by 2024.
Furthermore, it is anticipated that the market will grow at an annual rate of 11.39% (CAGR 2024-2029), resulting in a projected market volume of US$9,644.00m by 2029.
In terms of user penetration, it is estimated to be 11.61% in 2024 and is expected to increase to 13.23% by 2029.
The average revenue per user (ARPU) is projected to amount to US$14.70.
When compared globally, United States is expected to generate the highest revenue, reaching US$3,829.00m in 2024.
In Brazil, the demand for Health & Wellness Coaching in the Digital Health market is on the rise, driven by the increasing focus on personal well-being and the adoption of technology in healthcare.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Market

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Analyst Opinion

The Health & Wellness Coaching market in BRICS countries is experiencing significant growth, driven by increasing health consciousness among consumers and the growing adoption of digital platforms for fitness, nutrition, and meditation.

Customer preferences: Consumers in Brazil are increasingly turning to fitness apps to achieve their health and wellness goals, driven by the popularity of outdoor activities and sports in the country. In Russia, there is a rising demand for nutrition apps as people become more conscious of their dietary habits. India is witnessing a surge in the use of meditation apps, reflecting the growing awareness of mental well-being among the population. In China, there is a trend towards holistic health and wellness, leading to the adoption of all three types of apps in the market. South Africa is experiencing a shift towards personalized health solutions, driving the demand for tailored fitness, nutrition, and meditation apps.

Trends in the market: In Brazil, the fitness app market is booming, with a wide range of options catering to different workout preferences, from yoga to high-intensity interval training. Russia is seeing a rise in the popularity of meal planning and calorie tracking features in nutrition apps, as people become more health-conscious. India is witnessing a proliferation of meditation apps offering guided sessions and mindfulness techniques to help users manage stress and anxiety. China's health and wellness coaching market is evolving to include AI-powered features for personalized recommendations and virtual coaching sessions. South Africa is experiencing a trend towards subscription-based models for health and wellness apps, offering premium content and services to users.

Local special circumstances: Brazil's diverse fitness culture, with a strong emphasis on beach activities and group workouts, is driving the demand for fitness apps tailored to these preferences. Russia's harsh winters and limited access to fresh produce are influencing the use of nutrition apps for meal planning and sourcing quality ingredients. India's traditional focus on holistic wellness practices like yoga and meditation is reflected in the features and content offered by local apps in the market. China's tech-savvy population is driving innovation in health and wellness apps, with a focus on integrating data analytics and AI technologies for personalized coaching experiences. South Africa's growing middle class and urbanization are creating opportunities for health and wellness app developers to target this demographic with tailored solutions.

Underlying macroeconomic factors: The rising disposable incomes in BRICS countries are enabling more consumers to invest in health and wellness products and services, including app subscriptions. The increasing penetration of smartphones and internet connectivity is expanding the reach of health and wellness apps to a larger audience in these markets. Government initiatives promoting healthy lifestyles and preventive healthcare are also contributing to the growth of the health and wellness coaching market in BRICS countries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.