Digital Treatment & Care - Botswana

The Digital Treatment & Care market in Botswana is expected to generate a revenue of US$6.94m by 2024.
It is projected to witness an annual growth rate of 7.07% (CAGR 2024-2029), resulting in a market volume of US$9.77m by 2029.
The user penetration is anticipated to be 8.12% in 2024 and is estimated to reach 9.43% by 2029.
The average revenue per user (ARPU) is expected to be US$31.44.
When compared globally, United States is projected to generate the highest revenue of US$29.91bn in 2024.
Botswana is rapidly embracing digital treatment and care in the digital health market, revolutionizing healthcare accessibility and delivery.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Botswana is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Botswana are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized healthcare options. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health monitoring devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms is on the rise. These digital tools offer users the ability to manage their health proactively, monitor vital signs, access medication information, and receive timely reminders and alerts.

Trends in the market: One of the notable trends in the Digital Treatment & Care market in Botswana is the growing popularity of online pharmacies. With the increasing penetration of smartphones and the internet, consumers are embracing the convenience of ordering medications online and having them delivered to their doorstep. This trend is particularly beneficial for individuals living in remote areas with limited access to physical pharmacies. Additionally, the adoption of smart health monitoring devices is on the rise, driven by the growing awareness of the importance of preventive healthcare and self-management of chronic conditions.

Local special circumstances: In Botswana, the healthcare system faces challenges such as limited healthcare infrastructure in rural areas, shortage of healthcare professionals, and barriers to accessing quality healthcare services. The adoption of digital treatment and care solutions helps bridge some of these gaps by providing virtual consultations, remote monitoring capabilities, and access to essential healthcare information. Moreover, the government in Botswana is focusing on leveraging technology to improve healthcare delivery and outcomes, which further propels the growth of the Digital Treatment & Care market in the country.

Underlying macroeconomic factors: The increasing penetration of smartphones and the internet, improving digital literacy among the population, and the government's initiatives to promote digital healthcare solutions are key macroeconomic factors driving the growth of the Digital Treatment & Care market in Botswana. Additionally, the rising burden of non-communicable diseases in the country underscores the importance of preventive healthcare and continuous monitoring, creating a conducive environment for the adoption of digital therapeutics and health monitoring devices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.