Digital Fitness & Well-Being - Morocco

The Digital Fitness & Well-Being market in Morocco is projected to reach a revenue of US$119.20m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.97%, resulting in a projected market volume of US$174.90m by 2029.
The user penetration is estimated to be 15.69% in 2024 and is expected to increase to 19.11% by 2029.
The average revenue per user (ARPU) is projected to be US$19.89.
In the global comparison, United States is anticipated to generate the highest revenue of US$14.82bn in 2024.
Morocco's digital fitness and well-being market is experiencing significant growth, driven by the increasing adoption of mobile fitness apps and online wellness platforms.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Morocco is witnessing significant growth and evolution, driven by changing consumer preferences and advancements in technology.

Customer preferences: Moroccan consumers are increasingly turning to digital fitness and well-being solutions to lead healthier lifestyles and manage their well-being more effectively. The convenience and accessibility of online platforms offering fitness classes, wellness tips, and mental health support are becoming more appealing to individuals with busy schedules. Moreover, the younger demographic in Morocco is particularly inclined towards digital solutions for fitness and well-being, seeking personalized experiences and interactive tools to track their progress.

Trends in the market: In Morocco, there is a noticeable trend towards integrating online doctor consultations and digital treatment options within the digital fitness and well-being landscape. This convergence of services allows users to access comprehensive healthcare solutions remotely, addressing both their physical and mental health needs. The market is also seeing a rise in virtual fitness challenges, wellness apps, and telemedicine platforms tailored to the Moroccan population, reflecting a growing demand for holistic digital health experiences.

Local special circumstances: Morocco's unique cultural blend of traditional wellness practices and modern healthcare is influencing the development of the Digital Fitness & Well-Being market in the country. The integration of local remedies, such as herbal treatments and holistic therapies, with digital platforms is creating a distinct offering for Moroccan consumers. Additionally, the government's initiatives to promote telehealth services and digital healthcare solutions are shaping the market landscape and encouraging further innovation in the sector.

Underlying macroeconomic factors: The growing middle-class population in Morocco, coupled with increasing internet penetration and smartphone usage, is fueling the expansion of the Digital Fitness & Well-Being market. As disposable incomes rise and access to technology improves, more Moroccans are investing in digital health and wellness solutions. Furthermore, the COVID-19 pandemic has accelerated the adoption of online services in the country, prompting healthcare providers and fitness professionals to enhance their digital offerings to meet the evolving needs of consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.