Nutrition Apps - South Korea

South Korea

Highlights

The South Korean Nutrition Apps market is projected to reach a revenue of US$57.29m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 3.41%, resulting in a projected market volume of US$67.75m by 2029.
The user penetration rate in South Korea will be 7.23% in 2024 and is expected to increase to 8.18% by 2029.
The average revenue per user (ARPU) is expected to be US$42.79.
In a global comparison, India is forecasted to generate the most revenue in the Nutrition Apps market with US$1.58bn in 2024.
South Korea's increasing focus on preventive healthcare has led to a surge in the popularity of nutrition apps in the digital health market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Nutrition Apps market in South Korea is experiencing significant growth and evolution, driven by shifting consumer preferences towards health and wellness in the digital age.

Customer preferences: South Korean consumers are increasingly prioritizing their health and wellness, leading to a growing demand for fitness, nutrition, and meditation apps. With busy lifestyles and a strong emphasis on physical appearance and mental well-being, individuals are turning to digital solutions to help them achieve their health goals conveniently.

Trends in the market: In South Korea, there is a noticeable trend towards personalized nutrition apps that offer tailored meal plans and dietary recommendations based on individual preferences and health needs. These apps leverage data analytics and artificial intelligence to provide users with customized solutions for their specific dietary requirements, making it easier for them to maintain a healthy lifestyle. Moreover, the fitness app segment in South Korea is witnessing a surge in popularity, with a focus on home-based workout routines and virtual fitness classes. As more people seek alternative ways to stay active and fit, especially during the COVID-19 pandemic, the demand for fitness apps that offer flexibility and convenience is on the rise. When it comes to meditation apps, South Koreans are increasingly turning to these digital platforms to manage stress, improve sleep quality, and enhance overall mental well-being. The growing awareness of the importance of mental health and self-care is driving the adoption of meditation apps among individuals looking for relaxation and mindfulness practices.

Local special circumstances: South Korea's tech-savvy population and high smartphone penetration rate contribute to the rapid adoption of nutrition apps in the country. With a strong digital infrastructure and a culture that embraces technological innovations, South Korean consumers are quick to embrace new digital solutions that can enhance their health and wellness journey. Additionally, the influence of K-beauty and K-pop trends in South Korea plays a role in shaping consumer preferences towards health and wellness. The emphasis on physical appearance and self-care in Korean popular culture has heightened awareness about the importance of maintaining a healthy lifestyle, leading to an increased interest in nutrition and fitness apps among the younger generation.

Underlying macroeconomic factors: The growing middle-class population in South Korea, coupled with rising disposable incomes, has created a conducive environment for the growth of the nutrition apps market. As more people have the financial means to invest in their health and well-being, the demand for digital solutions that can support their lifestyle choices is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.