Health & Wellness Coaching - Morocco

Morocco

Highlights

The Health & Wellness Coaching market in Morocco is projected to achieve a revenue of US$50.64m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.61%, resulting in a projected market volume of US$80.13m by 2029.
The user penetration rate is anticipated to be 10.09% in 2024 and is projected to reach 11.39% by 2029.
The average revenue per user (ARPU) is expected to be US$13.13.
In comparison to other countries, United States is forecasted to generate the highest revenue in the Health & Wellness Coaching market, amounting to US$3.83bn in 2024.
Morocco's digital health market is witnessing a surge in demand for Health & Wellness Coaching services, as individuals seek personalized support for their well-being.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Health & Wellness Coaching market in Morocco is experiencing significant growth and development, driven by various factors impacting the demand for Fitness apps, Nutrition apps, and Meditation apps in the country.

Customer preferences: Moroccan consumers are increasingly prioritizing their health and well-being, leading to a growing interest in Health & Wellness Coaching services. With rising awareness about the importance of physical fitness, healthy eating habits, and mental well-being, individuals are turning to digital platforms such as Fitness apps, Nutrition apps, and Meditation apps to support their wellness goals.

Trends in the market: In Morocco, there is a noticeable trend towards digitalization in the health and wellness sector, with an increasing number of people embracing technology to access coaching and guidance. Fitness apps offering personalized workout plans and tracking tools are gaining popularity among individuals looking to stay active. Similarly, Nutrition apps providing meal planning, calorie tracking, and nutritional guidance are in high demand among those seeking to improve their dietary habits. Additionally, Meditation apps offering mindfulness and stress-relief techniques are seeing a surge in downloads as more Moroccans recognize the importance of mental health.

Local special circumstances: Morocco's unique cultural blend of traditional practices and modern influences is reflected in the Health & Wellness Coaching market. The country's rich history of herbal medicine and holistic healing traditions has contributed to the popularity of wellness practices among the population. This cultural openness to alternative therapies and wellness approaches has created a favorable environment for the growth of Fitness, Nutrition, and Meditation apps in Morocco.

Underlying macroeconomic factors: The improving economic conditions in Morocco, coupled with a rising middle-class population, have increased disposable incomes and purchasing power among consumers. This has enabled more individuals to invest in their health and well-being, driving the demand for Health & Wellness Coaching services. Additionally, the increasing penetration of smartphones and the internet in the country have made digital health solutions more accessible to a larger audience, further fueling the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.