Smart Scales - Japan

Japan

Highlights

The Smart Scales market in Japan is projected to reach a revenue of ¥US$96.19m in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.66%, leading to a projected market volume of ¥US$139.10m by 2029.
The user penetration rate is predicted to be 1.77% in 2024 and is anticipated to rise to 2.01% by 2029.
The average revenue per user (ARPU) is expected to be ¥US$44.20.
In global comparison, China is projected to generate the highest revenue in the Smart Scales market, amounting to ¥US$1.45bn in 2024.
In Japan, the demand for smart scales in the digital health market is rapidly growing, driven by the country's emphasis on personal wellness and technological advancements.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Amid the growing interest in health and wellness in Japan, the Smart Scales market is experiencing significant growth and innovation.

Customer preferences: Consumers in Japan are increasingly prioritizing health and well-being, leading to a rise in demand for smart scales that offer advanced features such as body composition analysis, weight tracking, and integration with health apps. The convenience and accuracy of these smart devices appeal to tech-savvy individuals who are looking to monitor their fitness progress effectively.

Trends in the market: One prominent trend in the Smart Scales market in Japan is the integration of online doctor consultation services into smart scale platforms. This trend caters to the busy urban population in Japan, providing them with a convenient way to monitor their health metrics and consult with healthcare professionals remotely. Additionally, there is a growing trend towards incorporating digital treatment and care functionalities into smart scales, allowing users to receive personalized health recommendations based on their data.

Local special circumstances: Japan's aging population and high smartphone penetration rate contribute to the unique dynamics of the Smart Scales market in the country. With an increasing number of elderly individuals looking to manage their health proactively, smart scales with easy-to-use interfaces and health monitoring capabilities are gaining popularity. Moreover, the tech-savvy nature of the Japanese consumer market drives the adoption of smart scales with advanced features and seamless connectivity.

Underlying macroeconomic factors: The Smart Scales market in Japan is also influenced by macroeconomic factors such as the country's healthcare system and government initiatives promoting preventive care. As the government focuses on reducing healthcare costs and improving overall health outcomes, smart scales play a crucial role in empowering individuals to take control of their health. Additionally, the emphasis on technological innovation in Japan's economy fosters a favorable environment for the development and adoption of smart health devices like smart scales.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.