Fitness Trackers - Eastern Asia

Eastern Asia

Highlights

The Fitness-Tracker market in Eastern Asia is projected to reach a revenue of US$9.61bn in 2024.
This market is expected to show an annual growth rate of 6.13% (CAGR 2024-2029), resulting in a projected market volume of US$12.93bn by 2029.
User penetration in this market is forecasted to be 12.30% in 2024 and is expected to increase to 16.86% by 2029.
The average revenue per user (ARPU) is projected to be US$47.79.
In Eastern Asia, United States is anticipated to generate the highest revenue in the Fitness-Tracker market, amounting to US$10.99bn in 2024.
In Eastern Asia, fitness trackers have become an integral part of the health-conscious culture, with Japanese consumers leading the way in embracing this technology.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fitness Trackers market in Eastern Asia is witnessing significant growth and development across digital fitness and well-being, online doctor consultation, and digital treatment and care sub-markets.

Customer preferences: Consumers in Eastern Asia are increasingly prioritizing their health and well-being, leading to a growing demand for fitness trackers that can help them monitor their physical activity, sleep patterns, and overall health. The convenience and accessibility of online doctor consultations are also appealing to customers who seek quick medical advice without the need for in-person visits.

Trends in the market: In Japan, known for its tech-savvy population, there is a rising trend of incorporating advanced features such as sleep tracking, stress monitoring, and GPS capabilities in fitness trackers. South Korea, on the other hand, is seeing a surge in the popularity of digital treatment and care solutions, with platforms offering personalized healthcare services based on individual data and preferences.

Local special circumstances: China, being one of the largest markets in Eastern Asia, has a unique digital landscape with a high penetration of e-commerce platforms. This has led to the integration of fitness trackers with online shopping apps, creating a seamless experience for consumers to purchase health-related products and services. Additionally, the emphasis on preventive healthcare in countries like Singapore is driving the adoption of digital fitness solutions that promote overall well-being and disease prevention.

Underlying macroeconomic factors: The rapid technological advancements and increasing smartphone penetration rates in Eastern Asia are playing a significant role in the growth of the Fitness Trackers market. As disposable incomes rise and urbanization continues, more consumers have access to digital health solutions, contributing to the expansion of the market in the region. Furthermore, government initiatives promoting digital healthcare and wellness programs are further fueling the adoption of fitness trackers and related services in Eastern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.