Digital Fitness & Well-Being - CIS

The Digital Fitness & Well-Being market in the CIS region is projected to reach revenue of US$1.20bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 6.58%, resulting in a projected market volume of US$1.65bn by 2029.
The user penetration is forecasted to be 22.14% in 2024 and is expected to increase to 29.58% by 2029.
The average revenue per user (ARPU) is projected to be US$22.37.
In terms of global comparison, United States is expected to generate the highest revenue in the Digital Fitness & Well-Being market, amounting to US$14.82bn in 2024.
The digital fitness and well-being market in CIS is experiencing a surge in demand for online fitness classes and virtual wellness programs.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in CIS is experiencing significant growth and development, driven by various factors shaping consumer behavior and market dynamics in the region.

Customer preferences: Consumers in CIS countries are increasingly embracing digital solutions for fitness and well-being, seeking convenience and personalized experiences. The demand for online doctor consultations is on the rise as people look for efficient healthcare services without the need to visit physical facilities. Additionally, the digital treatment and care segment is gaining traction among individuals seeking remote monitoring and management of their health conditions.

Trends in the market: In Russia, the largest country in CIS, there is a growing trend towards mobile fitness apps and virtual workout classes, catering to the preferences of tech-savvy consumers who prefer exercising at home. Online doctor consultations are becoming more popular in Ukraine, where access to healthcare services in rural areas can be limited. In Kazakhstan, digital treatment and care platforms are being adopted to improve patient outcomes and enhance overall healthcare efficiency.

Local special circumstances: The diverse landscape of CIS countries presents unique challenges and opportunities for the Digital Fitness & Well-Being market. In countries like Belarus and Uzbekistan, where traditional healthcare systems are undergoing modernization, there is a growing need for digital solutions to bridge the gap in healthcare access. In contrast, countries like Azerbaijan and Armenia are witnessing rapid urbanization, leading to increased demand for online fitness programs and virtual wellness services.

Underlying macroeconomic factors: Economic factors such as rising disposable incomes, increasing internet penetration, and growing awareness about health and wellness are fueling the growth of the Digital Fitness & Well-Being market in CIS. Government initiatives to promote digital healthcare solutions and improve overall healthcare infrastructure are also contributing to the expansion of the market. Additionally, the COVID-19 pandemic has accelerated the adoption of digital health technologies, driving further innovation and investment in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.