Productivity - Southern Europe

Southern Europe

In 2022, the projected total revenue in the Productivity market in Southern Europe is expected to reach US$115.00m.
This represents a significant figure within the market segment.
Looking ahead, the market is anticipated to experience steady growth, with an estimated annual growth rate (CAGR 2022-2027) of 10.66%.
By 2027, the projected market volume in Southern Europe is expected to reach US$198.00m.
Within the Productivity market, in-app purchase (IAP) revenue is projected to reach US$89.76m in 2022.
This indicates the increasing popularity of in-app purchases within this market segment.
Additionally, paid app revenue is expected to reach US$6.22m in 2022, showcasing the demand for paid applications.
Advertising revenue is also a significant aspect of the Productivity market, with a projected revenue of US$19.03m in 2022.
This demonstrates the potential for advertising within this market segment.
Moreover, the number of downloads in the Productivity market is projected to reach 329.50m downloads in 2022.
This highlights the widespread usage and adoption of productivity-focused applications.
Currently, the average revenue per download is expected to amount to US$0.35.
This metric provides insights into the monetization potential of each download in the Productivity market.
When comparing the global landscape, it is noteworthy that in China generates the highest revenue in the Productivity market, with an estimated revenue of US$2,263.00m in 2022.
This illustrates the significant market presence and potential of the Chinese market within this segment.

Key regions: India, United States, Japan, Asia, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.