Education - Southern Europe

Southern Europe

The Education market in Southern Europe is projected to witness significant growth in the coming years.
According to forecasts, the total revenue in this market is expected to reach US$114.10m by 2022.
This indicates a promising trajectory for the sector.
This positive trend is projected to result in a market volume of US$213.30m by 2027.
These figures demonstrate the potential for continued expansion in the coming years.
In terms of revenue streams within the Education market, in-app purchases (IAP) hold substantial potential.
The projected revenue from in-app purchases is estimated to reach US$63.78m in 2022.
This highlights the growing inclination of users to make purchases within educational applications.
Paid app revenue is also expected to contribute to the overall revenue of the Education market.
It is projected to reach US$3.68m in 2022.
This indicates the willingness of users to invest in education-related applications.
Furthermore, advertising revenue is projected to play a significant role in the Education market.
It is expected to reach US$46.67m in 2022.
This signifies the increasing interest of advertisers in targeting the education segment.
Additionally, the number of downloads in the Education market is projected to reach US$2,681.00m in 2022.
This reflects the growing popularity of educational applications among users.
Currently, the average revenue per download in the Education market is estimated to be US$0.49.
This metric provides insights into the monetization potential of educational applications.
When compared globally, in the United States emerges as the leading revenue generator in the Education market.
It is projected to generate US$2,681.00m in 2022.
This highlights the dominance of the United States in terms of market size and revenue contribution.
Overall, the Education market in Southern Europe presents promising growth prospects, with various revenue streams and a positive trajectory for the coming years.

Key regions: China, Germany, Europe, South Korea, United States

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.