App - Peru

Peru

The App market in Peru is expected to witness significant growth in the coming years.
According to projections, the total revenue in the App market is set to reach US$247.00m in 2022.
This represents a substantial increase in revenue for the country.
Furthermore, the App market in Peru is anticipated to display a promising annual growth rate of 9.54% from 2022 to 2027.
As a result, the projected market volume is expected to reach US$388.00m by 2027.
This demonstrates the potential for further expansion and development in the App market within the country.
In terms of revenue streams, the in-app purchase (IAP) segment is projected to generate US$128.00m in 2022.
This signifies the revenue generated from purchases made within the apps themselves.
Additionally, the paid app revenue is expected to reach US$16.66m in 2022, highlighting the revenue generated from paid app downloads.
Advertising revenue is also expected to contribute significantly to the App market in Peru, with a projected revenue of US$102.30m in 2022.
This revenue is generated through advertisements displayed within the apps.
The number of app downloads is projected to reach 1,091.00m downloads in 2022, indicating a substantial user base within the country.
Furthermore, the average revenue per download is expected to amount to US$0.23, reflecting the average revenue generated from each app download.
When comparing the global market, it is noteworthy that in China leads in terms of revenue generation, with a projected revenue of US$162.90bn in 2022.
This demonstrates the dominance of the Chinese market in the global App market industry.
Overall, the App market in Peru is poised for growth, with significant revenue potential and a growing user base.
The projected numbers indicate a positive outlook for the industry within the country and highlight the opportunities for developers and businesses operating in the App market.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.