Navigation - Austria

Austria

The projected total revenue in the Navigation market for Austria is expected to reach US$5.12m in 2022.
This represents a significant growth potential for the market.
Furthermore, it is projected that the annual growth rate (CAGR 2022-2027) will be 9.55%, leading to a projected market volume of US$8.52m by 2027.
Looking specifically at the revenue streams within the Navigation market, the in-app purchase (IAP) revenue is projected to reach US$2.17m in 2022.
This indicates a substantial opportunity for app developers and providers to generate revenue through in-app purchases.
Additionally, the paid app revenue is projected to reach US$0.55m in 2022, showcasing the potential for monetization through paid apps.
Another revenue stream within the Navigation market is advertising revenue, which is projected to reach US$2.40m in 2022.
This suggests that there is an opportunity for advertisers to reach a significant audience within the Navigation market in Austria.
In terms of user engagement, the number of downloads in the Navigation market is projected to reach 3.14m downloads in 2022.
This indicates a strong demand for navigation apps among users in Austria.
Furthermore, the average revenue per download is expected to be US$1.63, highlighting the potential for generating revenue from each individual download.
When comparing the Navigation market globally, it is interesting to note that in China generates the most revenue in this segment, with an estimated revenue of US$439.80m in 2022.
This showcases the immense market opportunity in China, but also highlights the potential for growth and development in Austria's Navigation market.

Key regions: Germany, Europe, Japan, Asia, South Korea

Market

Region

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Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.