Education - Austria

Austria

In Austria, the Education market is expected to witness substantial growth in the coming years.
According to projections, the total revenue in this market is set to reach US$18.71m by 2022.
Furthermore, it is anticipated that the market will display a steady annual growth rate of 10.66% (CAGR 2022-2027), resulting in a projected market volume of US$32.71m by 2027.
Within the Education market, in-app purchase (IAP) revenue is projected to reach US$12.51m in 2022, indicating a strong consumer interest in additional features and content.
Additionally, paid app revenue is expected to amount to US$0.78m in the same year, reflecting the willingness of users to pay for premium educational applications.
Advertising revenue in the Education market is also projected to contribute significantly, reaching US$5.43m in 2022.
This suggests that advertisers recognize the potential of targeting the education sector to reach their target audience.
Furthermore, it is estimated that the number of downloads in the Education market will reach 7.83m downloads in 2022, indicating a high demand for educational applications and content.
The average revenue per download is currently expected to be US$2.39, reflecting the value users place on educational resources.
In a global comparison, in the United States stands out as the country generating the highest revenue in the Education market, with an estimated US$2,681.00m in 2022.
This highlights the significance of the US market in the education sector.
Overall, the Education market in Austria shows promising growth potential, with various revenue streams contributing to its expansion.

Key regions: China, Germany, Europe, South Korea, United States

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.