Medical - Greece
Greece- The Medical market in Greece is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$1.06m in 2022.
- Furthermore, it is anticipated that the market will experience a compound annual growth rate (CAGR) of 10.07% between 2022 and 2027, resulting in a projected market volume of US$2.02m by 2027.
- Within the Medical market, different revenue streams are expected to contribute to this growth.
- In-app purchase (IAP) revenue is projected to reach US$623.00k in 2022, while paid app revenue is estimated to reach US$148.30k in the same year.
- Additionally, advertising revenue in the Medical market is anticipated to reach US$291.60k in 2022.
- The number of downloads in the Medical market is also expected to increase significantly, reaching 473.80k downloads in 2022.
- Currently, the average revenue per download is expected to amount to US$2.24.
- This indicates the potential for revenue generation in the Medical market in Greece.
- When comparing the global landscape, it is evident that United States leads in terms of revenue generation.
- In 2022, United States is projected to generate US$485.00m in the Medical market.
- This highlights the dominance of the US in this industry on a global scale.
- Key regions:
- United States,
- Asia,
- Europe,
- South Korea,
- Japan
Definition:
The Medical market contains apps that track users' medical conditions, provide medical knowledge, and/or facilitate communication between users and healthcare professionals. Apps such as Pregnancy + and Ovia Pregnancy Tracker help expectant mothers track their pregnancy stages. Telehealth apps such as Teladoc and K Health connect users with physicians for online consultations. Other apps such as Essential Anatomy enhance medical learning by allowing students to explore every layer and structure of human anatomy.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
