Medical - Europe
Europe- The Medical market in Europe is expected to witness significant growth in the coming years.
- In 2022, the total revenue in this market is projected to reach US$185.90m.
- This growth trend is expected to continue with an annual growth rate of 11.47% (CAGR 2022-2027), resulting in a projected market volume of US$345.60m by 2027.
- Within the Medical market, revenue from in-app purchases (IAP) is projected to reach US$92.78m in 2022, indicating a growing trend of consumers investing in these digital services.
- Additionally, revenue from paid app downloads is projected to reach US$14.69m in 2022, highlighting the willingness of consumers to pay for premium medical applications.
- Moreover, advertising revenue in the Medical market is expected to see a significant increase, reaching US$78.39m in 2022.
- This suggests a growing interest from advertisers to reach the Medical market's audience.
- Furthermore, the number of downloads in the Medical market is projected to reach 40.19m downloads in 2022, indicating a strong demand for medical applications.
- Currently, the average revenue per download is expected to amount to US$4.62.
- In a global comparison, it is noteworthy that United States generates the highest revenue in the Medical market, with an estimated US$485.00m in 2022.
- This demonstrates the dominant position of the United States in the global medical industry.
- Key regions:
- United States,
- Asia,
- South Korea,
- Japan,
- India
Definition:
The Medical market contains apps that track users' medical conditions, provide medical knowledge, and/or facilitate communication between users and healthcare professionals. Apps such as Pregnancy + and Ovia Pregnancy Tracker help expectant mothers track their pregnancy stages. Telehealth apps such as Teladoc and K Health connect users with physicians for online consultations. Other apps such as Essential Anatomy enhance medical learning by allowing students to explore every layer and structure of human anatomy.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
