Lifestyle - Northern Africa
Northern Africa- The Lifestyle market in Northern Africa is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$2.37m by 2022.
- Furthermore, the market is anticipated to exhibit an impressive annual growth rate (CAGR 2022-2027) of 10.78%, resulting in a projected market volume of US$3.82m by 2027.
- In the Lifestyle market, revenue from in-app purchases (IAP) is predicted to reach US$1.52m in 2022.
- However, revenue from paid apps is projected to be negligible, with a value of US$0.00.
- On the other hand, advertising revenue in the Lifestyle market is expected to reach US$845.10k in 2022.
- The number of downloads in the Lifestyle market is also set to soar, reaching an estimated 22.56m downloads in 2022.
- Currently, the average revenue per download stands at US$0.11.
- When compared globally, it becomes evident that China generates the highest revenue in the Lifestyle market, with a projected amount of US$2.59bn in 2022.
- Key regions:
- Europe,
- South Korea,
- China,
- Germany,
- Asia
Definition:
The Lifestyle market contains apps that support and enhance different facets of user lifestyles. Some of the more popular apps in this category emphasize human relationships, dating, and family. Tinder, for example, is the most successful dating app of all time, having founded its success on the simple mechanic of "swiping right or left" depending on whether a user is attracted to another user or not. Meanwhile, Life360 is a location-sharing app that helps users to ensure the safety and well-being of their family members.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
