Food & Drink - Northern Africa
Northern Africa- The Food & Drink market in Northern Africa is expected to see significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$823.50k in 2022.
- This represents a substantial increase compared to previous years.
- Furthermore, the market is expected to continue growing at an annual rate of 13.11% from 2022 to 2027.
- This growth trajectory is projected to result in a market volume of US$1.59m by 2027.
- When examining the different revenue streams within the Food & Drink market, it is interesting to note the following projections.
- In-app purchase (IAP) revenue is estimated to reach US$173.60k in 2022, indicating a strong demand for in-app purchases in this sector.
- On the other hand, paid app revenue is expected to reach US$0.00 in 2022, suggesting a shift towards free or freemium models within the industry.
- Advertising revenue, however, is projected to reach US$649.90k in 2022, indicating the increasing importance of advertisements as a source of income in this market.
- In terms of downloads, the number is projected to reach 88.31k downloads in 2022.
- This indicates a significant user base and a high level of engagement within the Food & Drink market.
- Currently, the average revenue per download is expected to amount to US$9.32, highlighting the profitability of each individual download.
- When comparing the revenue generated in the Food & Drink market globally, it is worth noting that United States leads the way with a projected revenue of US$786.60m in 2022.
- This demonstrates United States's dominance in the industry and its ability to generate substantial revenue within this market segment.
- Key regions:
- United States,
- India,
- South Korea,
- Japan,
- Asia
Definition:
The Food and Drinks market contains apps that make meal delivery faster and more convenient and/or that provide culinary recipes. The most popular apps such as DoorDash and Uber Eats focus on speedy delivery from a wide range of restaurants. Certain food chains such as Domino's and McDonalds also have their own apps for delivery or takeout orders and often provide deals and discounts. Meanwhile, the Paprika app organizes personal recipe lists and helps to plan meals for the coming days and weeks.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
