App - India
India- The App market in India is expected to witness significant growth in the coming years.
- By 2022, the total revenue in this market is projected to reach US$2.70bn.
- This growth is anticipated to continue with an annual growth rate of 11.44% (CAGR 2022-2027), resulting in a projected market volume of US$4.86bn by 2027.
- In terms of revenue streams, in-app purchase (IAP) revenue is projected to reach US$714.70m in 2022, while paid app revenue is expected to reach US$31.42m in the same year.
- Additionally, advertising revenue in the App market is projected to reach US$1.96bn in 2022.
- The number of downloads in the App market is also set to soar, reaching an estimated 31.48bn downloads in 2022.
- Currently, the average revenue per download stands at US$0.09.
- When comparing the global landscape, it is noteworthy that China leads the pack in terms of revenue generation, with projected revenue of US$162.90bn in 2022.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
