App - India

India

The App market in India is expected to witness significant growth in the coming years.
By 2022, the total revenue in this market is projected to reach US$2,703.00m.
This growth is anticipated to continue with an annual growth rate of 11.44% (CAGR 2022-2027), resulting in a projected market volume of US$4,858.00m by 2027.
In terms of revenue streams, in-app purchase (IAP) revenue is projected to reach US$714.70m in 2022, while paid app revenue is expected to reach US$31.42m in the same year.
Additionally, advertising revenue in the App market is projected to reach US$1,957.00m in 2022.
The number of downloads in the App market is also set to soar, reaching an estimated 31,480.00m downloads in 2022.
Currently, the average revenue per download stands at US$0.09.
When comparing the global landscape, it is noteworthy that in China leads the pack in terms of revenue generation, with projected revenue of US$162.90bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.