Strategy Games - North America
North America- The Strategy Games market in North America is expected to see significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$4.33bn by 2022.
- This demonstrates a positive trend and indicates a promising future for the industry.
- The market is predicted to exhibit an annual growth rate of 8.16% from 2022 to 2027, resulting in a projected market volume of US$6.56bn by the end of this period.
- This steady growth is a testament to the increasing popularity and demand for strategy games among consumers in North America.
- When analyzing the revenue breakdown, it is evident that in-app purchases (IAP) play a significant role in driving revenue in the Strategy Games market.
- It is projected that IAP revenue will reach US$2.31bn in 2022, highlighting the strong engagement and monetization potential of these games.
- Paid app revenue in the Strategy Games market is also expected to contribute to the overall revenue stream.
- Projections estimate that paid app revenue will reach US$41.90m in 2022, demonstrating that there is still a market for consumers willing to invest directly in these games.
- Additionally, advertising revenue is projected to play a substantial role in the Strategy Games market, with an anticipated revenue of US$1.98bn in 2022.
- This indicates that advertisers recognize the value of reaching the engaged audience within this market segment.
- The number of downloads in the Strategy Games market is projected to reach 494.10m downloads in 2022, showcasing the strong interest and demand for these games among consumers.
- Furthermore, the average revenue per download is expected to amount to US$8.76, illustrating the monetization potential for developers and publishers in this market.
- In a global comparison, it is noteworthy that China generates the highest revenue in the Strategy Games market.
- Projections estimate that the country will generate US$6.30bn in 2022, underscoring its dominant position in the industry.
- Overall, the Strategy Games market in North America is poised for substantial growth in the coming years.
- With increasing revenue, strong engagement, and a diverse range of monetization opportunities, this market segment presents a lucrative opportunity for developers, publishers, and advertisers alike.
- Key regions:
- United States,
- Japan,
- Europe,
- Asia,
- India
Definition:
Strategy game apps focus on gameplay that requires skillful and long-term planning. Most strategy games provide a top-down view of the world where the player is able to control buildings and units. The classic Civilization games by Sid Meier, in which a player begins with a small primitive village and progresses to a more technologically advanced society, are perfect examples of this category. Clash of Clans, where players are able to build towns and attack the towns of other players online, is also a big hit on mobile devices.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
