Education - North America

North America

The Education market in North America is expected to see significant growth in the coming years.
According to projections, the total revenue in this market is set to reach US$2.88bn in 2022.
This represents a substantial increase in comparison to previous years.
Furthermore, it is anticipated that the market will continue to expand at a compound annual growth rate (CAGR) of 11.33% from 2022 to 2027.
As a result, the projected market volume is expected to reach US$5.23bn by 2027.
This indicates a promising future for the Education market sector in North America.
When examining specific revenue streams within the Education market, it is evident that in-app purchase (IAP) revenue is projected to reach US$1,057.00m in 2022.
This demonstrates the growing popularity of in-app purchases as a means of monetization within the education sector.
Paid app revenue is also expected to contribute to the overall market growth, with a projected figure of US$32.91m in 2022.
This highlights the willingness of consumers to invest in educational applications that provide value and enhance their learning experience.
Advertising revenue, another significant revenue stream in the Education market, is projected to reach US$1,785.00m in 2022.
This suggests that advertisers recognize the potential of reaching a targeted audience within the education sector.
In terms of user engagement, the number of downloads in the Education market is projected to reach 0.53bn downloads in 2022.
This indicates a high level of interest and demand for educational applications among users in North America.
Currently, the average revenue per download is estimated to be US$5.44.
This metric serves as a valuable indicator of the profitability and monetization potential within the Education market.
Moreover, when comparing the revenue generated across different countries, in the United States stands out as the leader.
In 2022, it is projected that in the United States will generate US$2,681.00m in revenue within the Education market.
This demonstrates the country's strong position in the sector and its significant contribution to the overall market.
Overall, the Education market in North America is poised for growth, with various revenue streams and strong market potential.
As technology continues to advance and educational needs evolve, the sector is expected to thrive in the coming years.

Key regions: China, Germany, Europe, South Korea, United States

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.