Casual Games - Germany
Germany- The Casual Games market in Germany is expected to experience substantial growth in the coming years.
- By 2022, the total projected revenue is estimated to reach US$396.20m.
- This growth is anticipated to continue at an annual rate of 9.09% from 2022 to 2027, resulting in a projected market volume of US$648.20m by 2027.
- Within the Casual Games market, in-app purchase (IAP) revenue is projected to reach US$178.20m in 2022.
- Similarly, paid app revenue is expected to reach US$4.79m, while advertising revenue is projected to reach US$213.20m in the same year.
- Furthermore, the number of downloads in the Casual Games market is expected to reach 197.30m downloads in 2022.
- Currently, the average revenue per download is estimated to be US$2.01.
- In a global context, it is worth noting that United States generates the highest revenue in the Casual Games market.
- In 2022, the projected revenue for the United States is expected to reach US$5.46bn.
- This highlights United States' dominance in the market segment.
- These numbers demonstrate the significant potential and growth opportunities within the Casual Games market in Germany.
- As technology continues to advance and consumer demand for mobile gaming remains strong, the market is poised for further expansion in the coming years.
- Key regions:
- India,
- United States,
- Europe,
- Japan,
- Asia
Definition:
Casual game apps are easy to understand and designed for quick bursts of play. They are an ideal diversion during short breaks. A strong emphasis is placed on bold sounds, colors, and animations that awaken the senses. Candy Crush by the video game developer King is the undisputed master of casual game apps. With its humorous activities of throwing angry wingless birds, toppling buildings, and defeating green pigs, Angry Birds is also a classic in this category.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
