Board Games - Pakistan

Pakistan

The Board Games market in Pakistan is expected to witness a substantial growth in the coming years.
According to projections, the total revenue in this market is estimated to reach US$1.25m by 2022.
Moreover, the market is anticipated to exhibit a steady annual growth rate of 9.35% (CAGR 2022-2027), resulting in a projected market volume of US$2.04m by 2027.
When it comes to revenue distribution within the Board Games market, in-app purchases (IAP) are expected to contribute significantly.
It is projected that in 2022, the revenue from in-app purchases will reach US$546.20k.
Additionally, paid app revenue is estimated to reach US$376.90k in the same year.
Furthermore, advertising revenue in the Board Games market is projected to reach US$324.20k in 2022.
The popularity of Board Games market is evident from the number of downloads expected in 2022, which is projected to reach a staggering 104.00m downloads.
This high number of downloads indicates a strong demand for Board Games market in Pakistan.
When analyzing the market's performance on a global scale, it is worth noting that in the United States takes the lead in terms of revenue generation.
In 2022, in the United States is projected to generate a substantial amount of revenue, reaching US$1,149.00m.
These figures demonstrate the promising potential of the Board Games market in Pakistan, with significant revenue growth and a large number of downloads expected in the coming years.

Key regions: Europe, South Korea, United States, Germany, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.