Sports - Pakistan
Pakistan- In 2022, the Sports market in Pakistan is projected to reach a total revenue of US$966.20k.
- This represents a significant opportunity for growth in the country's sports industry.
- Looking ahead, the market is expected to show an annual growth rate of 9.58% from 2022 to 2027, resulting in a projected market volume of US$1.71m by 2027.
- Within the Sports market, in-app purchase (IAP) revenue is projected to reach US$142.10k in 2022.
- This indicates the increasing popularity of in-app purchases among sports enthusiasts in Pakistan.
- Additionally, paid app revenue in the Sports market is projected to reach US$688.70k in 2022, reflecting the willingness of consumers to invest in sports-related applications.
- Advertising revenue in the Sports market is also expected to contribute significantly, with a projected revenue of US$135.40k in 2022.
- This highlights the potential for businesses to reach their target audience through advertising in sports-related platforms.
- The number of downloads in the Sports market is projected to reach 13.31m downloads in 2022, indicating a high level of engagement and interest among Pakistani consumers.
- It is worth noting that the average revenue per download currently stands at US$0.07, emphasizing the value that each download brings to the market.
- When comparing the global landscape, it is interesting to observe that China generates the highest revenue in the Sports market.
- In 2022, China is projected to generate a staggering US$1.10bn in revenue, showcasing its dominance in this market segment.
- In conclusion, the Sports market in Pakistan presents a promising opportunity for growth, with projected revenue reaching US$966.20k in 2022.
- The market is expected to experience a steady annual growth rate, driven by factors such as in-app purchases, paid apps, advertising, and a large number of downloads.
- While Pakistan's market offers immense potential, it is also essential to consider the global landscape, with China leading in revenue generation.
Definition:
The Sports market contains apps that stream or simulate sports. For example, the ESPN and NBC Sports apps are dedicated to official sports coverage and include live videos and news articles about leagues, teams, and athletes. Fantasy football apps allow users to create hypothetical teams of football athletes and earn points according to their real-life performances.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
