Sports - Pakistan

Pakistan

In 2022, the Sports market in Pakistan is projected to reach a total revenue of US$0.97m.
This represents a significant opportunity for growth in the country's sports industry.
Looking ahead, the market is expected to show an annual growth rate of 9.57% from 2022 to 2027, resulting in a projected market volume of US$1.71m by 2027.
Within the Sports market, in-app purchase (IAP) revenue is projected to reach US$142.10k in 2022.
This indicates the increasing popularity of in-app purchases among sports enthusiasts in Pakistan.
Additionally, paid app revenue in the Sports market is projected to reach US$688.70k in 2022, reflecting the willingness of consumers to invest in sports-related applications.
Advertising revenue in the Sports market is also expected to contribute significantly, with a projected revenue of US$135.40k in 2022.
This highlights the potential for businesses to reach their target audience through advertising in sports-related platforms.
The number of downloads in the Sports market is projected to reach 13.31m downloads in 2022, indicating a high level of engagement and interest among Pakistani consumers.
It is worth noting that the average revenue per download currently stands at US$0.07, emphasizing the value that each download brings to the market.
When comparing the global landscape, it is interesting to observe that in China generates the highest revenue in the Sports market.
In 2022, in China is projected to generate a staggering US$1,100.00m in revenue, showcasing its dominance in this market segment.
In conclusion, the Sports market in Pakistan presents a promising opportunity for growth, with projected revenue reaching US$0.97m in 2022.
The market is expected to experience a steady annual growth rate, driven by factors such as in-app purchases, paid apps, advertising, and a large number of downloads.
While Pakistan's market offers immense potential, it is also essential to consider the global landscape, with in China leading in revenue generation.

Key regions: Japan, Germany, Asia, Europe, China

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.