Books & Reference - Pakistan
Pakistan- The Books & Reference market in Pakistan is expected to witness a significant increase in total revenue, reaching US$2.39m in 2022.
- This projection indicates a positive growth trend for the market segment.
- Furthermore, it is anticipated that the market will continue to expand at an annual growth rate of 10.52% (CAGR 2022-2027), resulting in a projected market volume of US$3.93m by 2027.
- This growth suggests a promising future for the Books & Reference market in Pakistan.
- Within the market segment, different revenue streams contribute to the overall revenue.
- In-app purchases (IAP) are projected to account for a substantial portion, with a projected revenue of US$813.60k in 2022.
- This indicates the increasing popularity of in-app purchases within the Books & Reference market in Pakistan.
- Paid app revenue is also expected to make a significant contribution, reaching US$608.10k in 2022.
- This suggests that consumers in Pakistan are willing to invest in paid applications within the Books & Reference market.
- Advertising revenue is another important factor in the market's revenue generation.
- It is projected to reach US$972.70k in 2022, indicating the presence of advertising opportunities within the Books & Reference market in Pakistan.
- The number of downloads is a crucial metric in assessing the market's reach and engagement.
- In 2022, the number of downloads within the Books & Reference market in Pakistan is projected to reach 13.08m downloads.
- This figure highlights the significant interest and engagement of users in the country.
- When considering the average revenue per download, it is currently expected to amount to US$0.18.
- This metric provides insights into the monetization potential of each download within the Books & Reference market in Pakistan.
- In a global context, it is interesting to note that China generates the highest revenue within the Books & Reference market, reaching a staggering US$3.06bn in 2022.
- This comparison showcases the substantial market size and revenue potential China.
- Overall, the Books & Reference market in Pakistan exhibits promising growth prospects, with projected increases in total revenue, market volume, and various revenue streams.
- This indicates a positive trajectory for the market segment, reflecting the growing interest of consumers in Pakistan towards books and reference materials.
- Key regions:
- Germany,
- United States,
- China,
- India,
- South Korea
Definition:
The Books & Reference market contains apps that allow users to access books and reference works on their mobile phones. Most of these books and references are also available as printed works but are more affordable and convenient to access as digital publications. An example within this market is the Amazon Kindle app, which makes it possible to read Kindle eBooks on mobile devices. Another example is the Audible app, which lets users connect to their Audible accounts and listen to audiobooks while on the go.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
