Books & Reference - Pakistan

Pakistan

The Books & Reference market in Pakistan is expected to witness a significant increase in total revenue, reaching US$2.39m in 2022.
This projection indicates a positive growth trend for the market segment.
Furthermore, it is anticipated that the market will continue to expand at an annual growth rate of 10.54% (CAGR 2022-2027), resulting in a projected market volume of US$3.93m by 2027.
This growth suggests a promising future for the Books & Reference market in Pakistan.
Within the market segment, different revenue streams contribute to the overall revenue.
In-app purchases (IAP) are projected to account for a substantial portion, with a projected revenue of US$0.81m in 2022.
This indicates the increasing popularity of in-app purchases within the Books & Reference market in Pakistan.
Paid app revenue is also expected to make a significant contribution, reaching US$0.61m in 2022.
This suggests that consumers in Pakistan are willing to invest in paid applications within the Books & Reference market.
Advertising revenue is another important factor in the market's revenue generation.
It is projected to reach US$0.97m in 2022, indicating the presence of advertising opportunities within the Books & Reference market in Pakistan.
The number of downloads is a crucial metric in assessing the market's reach and engagement.
In 2022, the number of downloads within the Books & Reference market in Pakistan is projected to reach 13.08m downloads.
This figure highlights the significant interest and engagement of users in the country.
When considering the average revenue per download, it is currently expected to amount to US$0.18.
This metric provides insights into the monetization potential of each download within the Books & Reference market in Pakistan.
In a global context, it is interesting to note that in China generates the highest revenue within the Books & Reference market, reaching a staggering US$3,063.00m in 2022.
This comparison showcases the substantial market size and revenue potential in China.
Overall, the Books & Reference market in Pakistan exhibits promising growth prospects, with projected increases in total revenue, market volume, and various revenue streams.
This indicates a positive trajectory for the market segment, reflecting the growing interest of consumers in Pakistan towards books and reference materials.

Key regions: Germany, United States, China, India, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.