Entertainment - Indonesia
Indonesia- The Entertainment market in Indonesia is expected to see significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$125.70m in 2022.
- This indicates a promising outlook for the industry.
- Additionally, the market is anticipated to experience an annual growth rate of 12.10% (CAGR 2022-2027), which would result in a projected market volume of US$239.40m by 2027.
- When examining specific revenue streams within the Entertainment market, in-app purchase (IAP) revenue is projected to reach US$51.00m in 2022.
- This showcases the increasing popularity of in-app purchases among consumers.
- Furthermore, paid app revenue is expected to reach US$302.10k in 2022, indicating a steady demand for paid applications in the market.
- Advertising revenue is also projected to play a significant role in the Entertainment market, with an expected revenue of US$74.41m in 2022.
- This highlights the importance of advertising as a revenue source for businesses operating in this sector.
- In terms of user engagement, the number of downloads in the Entertainment market is projected to reach 565.50m downloads in 2022.
- This emphasizes the high demand for entertainment content among Indonesian consumers.
- Additionally, the average revenue per download is expected to amount to US$0.22, showcasing the monetization potential of the market.
- When comparing global markets, it is interesting to note that China generates the highest revenue in the Entertainment market, with a projected revenue of US$12.14bn in 2022.
- This indicates the significant market size and potential of the Chinese market in this industry.
- Overall, the Entertainment market in Indonesia is poised for growth, with various revenue streams and a large user base driving the industry forward.
- The projected numbers indicate a positive future for businesses operating in this sector.
- Key regions:
- United States,
- India,
- Germany,
- China,
- South Korea
Definition:
The Entertainment market covers apps that offer a wide range of entertainment and leisure experiences. Top apps such as Netflix, HBO Max, and Disney+ provide countless hours of streaming movies and shows to subscribers, while TikTok's extremely short videos and highly versatile recommendation algorithm has made it one of the biggest social media giants. The market also features more unusual and creative apps that do not neatly fit into other categories such as Die With Me, which provides a chatroom for users with 5% battery or less on their phones, or Ghost Science M3, which allegedly helps users with their paranormal ghost hunts.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
