App - Eastern Africa

Eastern Africa

The App market in Eastern Africa is expected to see significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach US$56.77m in 2022.
This is a substantial figure, indicating the potential for profitability in the region.
Furthermore, it is projected that the market will experience an annual growth rate of 8.09% from 2022 to 2027.
This steady increase is expected to result in a market volume of US$92.03m by 2027.
These numbers demonstrate the potential for sustained expansion in the App market in Eastern Africa.
When considering the revenue breakdown within the App market, in-app purchases (IAPs) are projected to generate US$11.35m in 2022.
This revenue stream is a significant contributor to the overall market performance.
Additionally, paid app revenue is expected to reach US$19.46m in 2022.
This indicates that there is a willingness among Eastern_African consumers to pay for apps, further highlighting the market's potential.
Another revenue source within the App market is advertising.
It is projected that advertising revenue will reach US$25.96m in 2022.
This suggests that businesses are recognizing the value of advertising within the Eastern African App market.
In terms of user engagement, the number of app downloads is projected to reach 110.10m downloads in 2022.
This high number of downloads indicates a strong demand for apps among Eastern_African consumers.
Furthermore, the average revenue per download is expected to be US$0.52.
This metric reflects the average amount of revenue generated per individual app download, further illustrating the market's potential for profitability.
While in Eastern Africa shows promising growth in the App market, it is important to consider the global context.
A comparison with other countries reveals that in China leads in terms of revenue generation, with an estimated revenue of US$162.90bn in 2022.
This comparison highlights the potential for further growth in Eastern Africa, as it strives to catch up to the leading global markets in the App market industry.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.