App - Denmark

Denmark

The App market in Denmark is expected to reach a total revenue of US$804.10m in 2022.
It is projected to experience an annual growth rate of 8.45% from 2022 to 2027, resulting in a market volume of US$1,270.00m by 2027.
In terms of revenue streams, in-app purchases (IAP) are projected to contribute US$295.10m in 2022, while paid app revenue is expected to reach US$22.08m.
Advertising revenue in the App market is projected to reach US$486.90m in 2022.
Additionally, the number of app downloads in Denmark is projected to reach 165.30m downloads in 2022.
Currently, the average revenue per download stands at US$4.87.
When comparing revenue on a global scale, it is worth noting that in China leads the way with projected revenue of US$162.90bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.