App - Benelux
Benelux- The App market in Benelux is expected to experience significant growth in the coming years.
- According to projections, the total revenue in the App market is set to reach US$2.76bn by 2022.
- This represents a substantial increase in revenue for the region.
- Moreover, the market is estimated to maintain a steady annual growth rate of 8.61% from 2022 to 2027.
- This growth is expected to contribute to a projected market volume of US$4.46bn by 2027.
- These figures indicate the potential for a thriving App market in Benelux.
- When examining specific revenue streams within the App market, in-app purchases (IAP) are projected to generate US$778.30m in 2022.
- This revenue source has proven to be a significant contributor to the overall success of the market.
- Paid app revenue, on the other hand, is projected to reach US$59.05m in 2022.
- While this figure is lower than in-app purchases, it still represents a considerable amount of revenue within the Benelux market.
- Advertising revenue in the App market is also expected to play a significant role, with projections indicating that it will reach US$1.92bn in 2022.
- This demonstrates the importance of advertising as a revenue stream in the App market.
- In terms of user engagement, the number of app downloads is projected to reach 993.80m downloads in 2022.
- This figure highlights the high demand for apps in Benelux and suggests a growing user base.
- When considering the average revenue per download, it is currently estimated to be US$2.78.
- This metric provides insight into the financial performance of each download and indicates the potential profitability of the App market in Benelux.
- Lastly, in a global comparison, it is worth noting that China generates the highest revenue in the App market, with projections indicating US$162.90bn in 2022.
- This figure illustrates the dominance of the Chinese market in terms of App market revenue on a global scale.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
