Market Insights Consumer Toys & Hobby Toys & Games

Toys for Toddlers & Kids - Kenya

Kenya

In Kenya, the revenue generated in the Toys for Toddlers & Kids market in 2024 amounts to US$42m.
It is projected that the market will experience an annual growth rate of 4.34% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States generates the highest revenue of US$8,187m in 2024.
Looking at the population figures, the revenue per person in Kenya is US$0.75 in 2024.
Kenya's toy market is experiencing a surge in demand for educational and culturally diverse toys, reflecting a growing emphasis on early childhood development and cultural awareness.

Key regions: India, Worldwide, Italy, Asia, United States

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.