Market Insights Consumer Toys & Hobby Sports Equipment

Exercise Equipment - Kenya

Kenya

The Exercise Equipment market in Kenya is projected to generate a revenue of Ksh US$281m in 2024.
It is forecasted to experience an annual growth rate of 7.13% (CAGR 2024-2029).
When compared globally, in China leads the market with a revenue of Ksh US$12,960m in 2024.
In terms of per person revenues, in Kenya generates Ksh US$4.99 in 2024.
The demand for exercise equipment in Kenya is on the rise due to the increasing awareness of the importance of physical fitness and the growing middle-class population.

Key regions: Germany, Italy, China, United Kingdom, India

Market

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.