Toys for Toddlers & Kids - EU-27
EU-27- In the EU-27, the Toys for Toddlers & Kids market generates a revenue of US$4.3bn in 2024.
- It is projected to experience an annual growth rate of 0.15% (CAGR 2024-2029).
- When compared on a global scale, United States generates the highest revenue at US$8.2bn in 2024.
- In terms of per capita revenue, each person in the EU-27 generates US$9.50 in 2024.
- In Germany, the market for educational toys is booming, with parents prioritizing toys that promote cognitive development and learning.
- Key regions:
- India,
- Worldwide,
- Italy,
- Asia,
- United States
Definition:
Toys for toddlers and kids are playthings designed for children aged between 1-10 years old. These toys are made to aid in children's development, creativity, and socialization skills. Toddler toys, such as building blocks, shape sorters, and pull toys, help in the development of motor skills and hand-eye coordination, while kid's toys, such as board games, puzzles, and action figures, help in cognitive and social development. The market for toys for toddlers and kids is driven by factors such as the desire for children to learn and develop skills while playing, the increasing focus on early childhood education, and the affordability of toys.
Additional Information:
The market comprises revenue and average revenue per capita. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies such as LEGO, Hasbro, and Mattel. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
- Toy musical instruments, such as toy trum, mini keyboards, and toy trumpets
- Role-playing toys, such as toy telephones, mobile phones, TVs and sports sets designed for infants and children
- Ride-on vehicles, such as children's electric cars and wooden rocking horse
- Scientific & educational toys such as chemistry sets, educational flash cards, electricity/circuitry sets, and human anatomy replicas
Out-Of-Scope
- Musical instruments with full capabilities
- Drawing and painting sets, such as Crayola Inspiration Art Case and Melissa & Doug Deluxe Art Set
- Craft Kits like Klutz Make Clay Charms Kit and Alex Toys Simply Needlepoint Craft Kit
- Playground equipment, such as swings, slides, trampolines, climbing frames, and playhouses
- Remote control cars, such as Maisto RC cars and trucks
