Action Figures - LATAM
LATAM- Revenue in the Action Figures market amounts to US$1bn in 2024. The market is expected to grow annually by 1.27% (CAGR 2024-2028).
- In global comparison, most revenue is generated United States (US$3.4bn in 2024).
- In relation to total population figures, per person revenues of US$1.68 are generated in 2024.
- Key regions:
- Europe,
- India,
- Asia,
- Worldwide,
- Indonesia
Definition:
Action figures are poseable figurines or dolls representing characters from various media, including but not limited to movies, television shows, comics, video games, and anime. These figures are typically made of plastic and feature movable joints, allowing for different poses and interactions. Action figures serve as collectibles and toys, appealing to fans and enthusiasts who wish to own representations of their favorite characters. The action figure market is driven by consumer interest in pop culture, fan merchandise, and the desire to engage in imaginative play.
Additional Information:
The market comprises revenue and average revenue per capita. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the action figure industry include companies like Hasbro, Mattel, and NECA (National Entertainment Collectibles Association). These companies produce action figures based on popular franchises, leveraging brand recognition, partnerships, and marketing strategies to reach their target audience. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
- Movie & comic figures, such as characters from Star Wars, Marvel Cinematic Universe, and Game of Thrones
- Anime & manga figures, such as Dragon Ball Z, Naruto, and One Piece
- Video game figures, such as Fortnite, Overwatch, and Assassin's Creed
- Collectible & customizable figures, such as Funko Pop!
Out-Of-Scope
- Dolls, such as Barbie, Monster High dolls, or American Girl
- Miniatures, such as Warhammer or Dungeons & Dragons miniatures produced by WizKids
- Die-cast vehicles such as Hot Wheels, Matchbox, and Maisto
