Market Insights Consumer Toys & Hobby Toys & Games

Action Figures - G20

In 2024, the revenue generated in the Action Figures market in G20 amounts to US$7bn.
It is projected to have an annual growth rate of 1.49% (CAGR 2024-2029).
Among the G20 countries, in the United States leads in terms of revenue, with US$3,376m in 2024.
When considering the population size, per person revenues of US$1.47 are generated in 2024.
In India, the action figures market is booming with a surge in demand driven by a growing fan base of superhero movies and TV shows.

Key regions: Europe, India, Asia, Worldwide, Indonesia

Market

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Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.