Market Insights Consumer Tobacco Products

E-Cigarettes - G20

In 2024, the revenue in the E-Cigarettes market in the G20 countries amounts to a staggering US$21.8bn.
This market is projected to experience a steady annual growth rate of 3.66% between 2024 and 2029 (CAGR 2024-2029).
When compared globally, in the United States leads the pack in terms of revenue generation, with a significant amount of US$8,827m in 2024.
This indicates the strong presence and dominance of the United States in the E-Cigarettes market within the G20 countries.
To put things into perspective, in 2024, each person in the G20 countries generates a per capita revenue of US$7.16.
This figure represents the amount of revenue generated per individual in relation to the total population.
In the United States, the e-cigarette market is experiencing a surge in popularity among younger consumers, fueled by the appeal of trendy flavors and sleek designs.

Key regions: Worldwide, Germany, Russia, China, Indonesia

Market

Region

Region comparison

Currency

Analyst Opinion

Often considered reduced-risk products, e-cigarettes have made up one of the most rapidly growing segments of tobacco products in the last decade. The E-Cigarettes market in North America is facing volatility and uncertainty due to a scandal concerning the popularity of these products amongst adolescents in the U.S., whereas the European market remains stable. The penetration rates of e-cigarettes remain low in the African, Asian, and South American market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on E-Cigarettes.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as the S-curve function and exponential trend smoothing. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.